Hey Driveway Warriors,
I’m going to share something a little different with you today.
Usually I’m writing to you about hockey training, mindset, and my own journey of battling adversity and doubt all the way to the NHL. Those are important stories — we all need them.
But today, I want to share a different kind of story.
Back when I was playing Division 1 hockey at UMass Lowell, it came time for me to choose my major. I’d always been a writer and a reader. I knew that someday I wanted to write a book — not just any book, but the great novel of the 21st century.
So I became an English major. I dedicated myself to learning the craft. By my senior year, I’d not only risen through the hockey ranks, but I’d also earned a one-on-one directed study with a New York Times bestselling author. That experience confirmed it — someday, I’d be a professional author.
But first… I had another dream to chase: becoming a pro hockey player.
What followed was a wild career — across continents, through the minors, and finally to the NHL with the Boston Bruins. When that journey ended after an injury, I found myself in a dark valley. That’s where I discovered my faith, learned hard lessons about life, and finally sat down to write my memoir — raw, real, and unfiltered.
Publishing that book opened the door to my next chapter: building my own copywriting business. That path eventually led me here — writing The Savage Shift emails for Wraparound.
When I first signed on with Team Wraparound, I thought it was just an innovative hockey company. But then I got to know the founder, Lee Elias.
Lee’s not just a hockey guy — he’s a successful entrepreneur, a visionary in player development, a leadership coach, and… a fellow author. As a writer myself, I know how much heart it takes to put your story into the world, and I respect that deeply.
One day, Lee told me the story behind the Puckaround — their off-ice puck that feels just like the real thing on the ice. When they were developing it, they debated colors and gimmicks to make it stand out. They knew they had the most realistic off-ice puck out there — but should they make it neon green? Flashy? Something wild?
Then Lee had the breakthrough: “It’s a puck. It’s black.”
No gimmicks. No distractions. Just the real thing, done better than anyone else.
That stuck with me — not just as a business lesson, but as a life lesson. If you’re building something authentic, don’t hide it behind tricks or noise. Let the quality speak.
The Puckaround doesn’t need to pretend — it delivers.
Be real. Be authentic. And whatever you’re building — make it the real thing.
See you next week,
Bobby Robins
NHL Enforcer. Driveway Warrior. Savage Motivator.